Managing Innovation Design and Creativity System - Free Samples

Question: Discuss about the Managing Innovation Design and Creativity System. Answer: Introduction: After having an interview with an online entrepreneur, peter, I found out that venturing in online entrepreneurship is that great because of the various reasons that am going to discuss. The interview was in person who took two hours and therefore I was able to seek clarification and I also the feedback immediately. First and foremost, I asked peter exactly what he does in online marketing. I realized that he provided various ideas on small business that people can venture in, to enable even the low income earners invest just to improve their standards of living. Peter provided these ideas online. I also happened to get to understand what marketing is as well as what online marketing is all about. Peter explained to me in simple terms saying that, marketing is just getting to understand what your customers really want and or you customers demand. On the other hand, online marketing is simply the use of internet to advertise and or sell your products. I happened to inquire how the ent repreneur got the idea of marketing where he told me that he was introduced to by a friend who was participating in online marketing called socialbiz connect which was paying quite well. By that time Peter was a second year student in a university. .Peter then joined the online marketing through socialbizconnect where his interest continued growing day by day. After looking for a job in vain, that is how he dreamt of starting his own online marketing company until when he ventured in it. I also happened to ask about some of the goals of the entrepreneur which included; meeting a larger market since many people are found online, another goal was to ensure maximum satisfaction of his customers by providing good services, the other goal was to also create employment among many other goals he mentioned. The challenges of the entrepreneur that I happened to be told include; he found problems in managing his website since his company was still small and he also did not have all the talent in place to cover content, and or design the website. Another challenge I found out was that his enemies could post negative information on website where he advertises his products from. These were among his main challenges. The other issue I emphasizes on knowing is how he deals and or he plans to deal with the challenges. About the website management, he had already advertised a job opportunity on designer of a website. On the issue of the posting negative information on his post, he has to keep himself online so as to delete any rumors on his website; this was very demanding. Another thing I found out is hoe peter advertises his products. He came up with a Facebook page where he advertises himself from, he also uses twitter, and he attends seminars and talk to the people on what he does in person among other ways. I also found out why the entrepreneur decided on online marketing where he gave various reasons including him obtaining a larger market as he can sell to people at a d istance as well as his products internationally. Secondly, he said it is cheaper marketing online since he avoids the rent expenses and thus he maximizes his profit. Another importance of online marketing is convenience, with internet marketing, he is never worried of the time to open a store and it is also convenient to his customers as they browse his online store and place their orders. With online marketing, he also creates relationships with his customers and thus increasing their retention levels. This relationship is created when he follows up if his goods are delivered in a proper manner to them via emails and thanking them for their purchase. Above all, with online marketing, he can do the job just around his family members which is the best thing ever since they offer social support and hence peace of mind. I happened to ask on the advice he could offer to the people who would like to venture in online marketing and he really gave out inspiring pieces of advice. First, they should stop thinking but instead, take action .Secondly, expect challenges and face them head on. Last but not least, one should always keep in mind that no one is ever too old to chase their dreams. After the discussion, I thanked him for his time as we parted ways. I selected this entrepreneur since am always interested in the online marketing and I think of venturing in it too. By talking to peter I realized that online marketing is really an opportunity and is very convenient. In the discussion with Peter what I would do differently is, instead of employing someone for website management, I would learn it and manage the website myself so as to maximize my profits. My advice to peter is that to improve his business he can request his friends on social media to assist him advertise his products for a wider market. I would also advise him to be social enough for him to be able to win more customers and also increase customer retention levels. Self-reflection on own capabilities on future role including innovation management I will start by first explaining what capability is.Capability is simply being able to do something that is, being capable of doing something. Through critical self-review I have realized that I got various own capabilities which I believe can be very helpful in my future role which may include innovation management. The capabilities include; Flexibility capabilities-personally I am not resistant to change. Change is inevitable and therefore I dont allow myself to be rigid. In every sector of life, changes are always realized including in the businesses. I have got dynamic capabilities which actually reflects a firm`s ability to integrate and to build too. This capability is essential in that it clearly defines that when in future when I have the responsibility of innovation management I can easily adapt to any changes encountered and therefore keep the firm on toes for development. (Martin et al. 2014) Innovation capability-I have the innovation capability whereby I usually come up with new ideas. A firm requires an innovative person since new ideas are the basis for development .Without new ideas, new opportunities can never be realized and therefore given a role of innovative management I can improve the firm vastly by providing new opportunities just by giving out new ideas. This will also encourage the juniors as they will so be striving to come up with new ideas and therefore great chances and hence vast improvements will be realized within the firm. (King et al. 2011) Risk-taking capability-I venture in small business whenever I come to think to think of it despite it having the possibility of incurring losses.For any firm to thrive it should be able to take risks. Since am a risk taker, I can venture in various business and I can be able to encounter huge profits as well learn how to manage the risks. A firm that fears taking risks can hardly develop as they may assume many opportunities just because of the risks involved. In future when given a role of innovation management, I can really do the firm great since I will invest in any opportunity encountered provided it can give higher profits and improve the condition of the firm in terms of development. (Von 2008, p. 60-65) Motivating capability-I have the motivating capability whereby I cannot only motivate myself but also my fellows. For a business to be successful it requires high energy levels and sometimes impatient and these can be achieved through motivation. Given a role in future an innovation management, I would really motivate both myself and everyone within the firm and this will work towards success of the firm. (Tidd et al. 2012) Versatility capability-I personally do not rely on support before I do anything. I can do various things on my own, everyone needs support and is not an exception but as for me I consider working on my own not depending on anyone for a success. A firm requires people with versatile capability to survive without which everyone will be reluctant to do any work in the firm and thus its failure. In future when I happen to have the role of innovation management, the firm will really achieve greatness since I will be a role model on the versatility capability. (Bessant et al. 2013) Decisiveness capability-I can make decisions quickly. Making decisions quickly actually seizes the moment. For a firm to progress, it requires people with the decisive capability. When given a responsibility of innovative management in future, I will ensure I do not miss out any crucial opportunities. I will surely achieve this making decisions faster and therefore will achieve improvement on the firm`s development. (Tidd 2013, p. 43-45) Technological capability-I keep in touch with technology often.To develop new products and processes, technology needs to be taken into account. A firm needs technological capability to be able to effectively use the technological knowledge to change the existing technologies and develop new products and processes. In future given the role of innovative management, I will ensure the firm is familiar with the technologies emerging and ensure proper training for a firm`s success and hence its development. (Henry 2011, p. 322-329) Planning on which skills to focus on, using the SMART framework(S-Specific, M-Measurable, A-Aligned-Realistic and T-Time bound) To begin with, let me first try toanalyze what this SMART framework is all about. This is generally used when setting a goal. Below is a clear explanation: Specific-a general goal may not be accomplished and therefore to ensure a specific goal, one must the six w`` questions and this enables one achieve their objectives. The questions include WHO is involved, WHERE exact place and or location, WHEN-the time within which, WHAT-what to be accomplished, WHICH-what I need and then WHY-being the specific reasons for accomplishing a goal. (Wagner 2008, p. 56-67) Measurable-one should ask themselves questions like how much or how many to be able to measure progress towards the achievement of the set goals. Measuring the progress keeps one on track and one can achieve the goals within the set timeframe. (Henry et al. 2012) Attainable/aligned-after one selecting the goals that are important for them, they can clearly plan on the steps to take to achieve the desired results. One should clearly set the time frame that will enable them to carry out the steps planned. By doing this, one will be able to realize that even the goals that would take time to achieve are realized just within the set timeframe. (Wagner et al. 2008) Realistic-one should set a goal towards which they are willing and are also able to work towards. A goal can be high and realistic. A high goal is encouraged since it is easier to reach due to high motivational force as compared to low goal. One is therefore advised to set high goals. (Verloop 2014, p. 150-161) Time-bound-A time frame for a goal is a must if one desires to achieve the set goals. If the timeframe is not set, one may not work hard enough to attain the objectives since there is no time limit forgetting that time is an asset. Setting a goal with no timeframe encourages laziness hence unattainable goals. (Jones et al. 2013) In this case, there are various capabilities I will focus on maintaining and or developing them since they are of strength in terms of innovation management. I am planning on how to develop these skills and using the SMART framework; Technological capability- I will maintain my technological capability by doing the following: Iwill be choosing a specific technology to adapt to in order to attain my goals in an innovative management. I will always consider that the technology answers the six w`` WHO, WHAT, WHERE, WHY, WHERE and WHICH before considering it (Lundstedt et al. 2013). This is just to ensure the technology is specific and can result to attainment of the objectives since appropriate technology results into new products and process and hence firm`s development. I will always measure the progress of the technology to ensure I am always within the timeframe set. I will ensure trainings on the new technology just to be sure of attainability of the goals. I will consider high technology just for a high motivational force and last but not least, I will create the time bound within which a technology should be adopted. All these results in success of business within the timeframe set. (Guile et al. 2008) Innovation capabilityI will maintain my innovation capability by engaging in the following; I will come up with specific ideas that answers the six w``just to ensure the objectives are met. I will keep tracking the progress of the ideas to make sure I dont run out of time. (Le et al. 2010) I will elaborate the ideas for clearly understanding just to ensure the goals are aligned. For high goals I will consider realistic ideas more important to the firm and which can be achieved. The new ideas will be implemented within the timeframe. I will do all these for the purpose of goal attainment. In an innovative management, innovation capability gives the firm a competitive advantage since new ideas are the basis of a firm`s development. (Rydz 2016, p. 98-111) Risk-taking capabilities-risk taking involves thinking of a business idea and take the initiative to venture in it .To maintain my risk taking capability, I will ensure the risks I involve in are specific and not general (In Haynes 2014, p. 65-67). I will also follow up on the risks to ensure I satisfy the goals withintime. I will involve in high risks for double effort and goal attainment. I will also consider realistic risks and address them in time. The risks should be ventured into in time to avoid running out of the set time limit. Doing all these in innovative management leads to vast improvement of the firm. (Miller 2010, p. 334-345) Dynamism capability-change is expected almost everywhere including in business firms and therefore for me to maintain my dynamism capability, I should be flexible enough (Mckeown 2014, p. 83-90). In an innovative management, flexibility is encouraged since it makes a firm competitive enough. I will maintain my dynamism capability by doing the following; I will always analyze and ensure that the change I want to involve is specific enough in that I can attain my goals. I will also clearly monitor the progress of change to make sure am on track and I do not run out of time in terms of attaining my goal. (Quinn 2015, p. 37-43) I will always consider the changes that will highly benefit the firm and work hard on its attainability. I will also focus on the changes that can be realized within the specified period of time. In the changes I will engage in, I will make sure it results in the attainment of the objectives within the time bound. (Deakin University et al. 2015) Models of innovation To effectively discuss the various models of innovation, it will be wise to first know what a model means. A model is graphical representation of a particular concept under study. It is a symbol that is used to explain a certain case under research with specified objectives (Bartlett et al. 2008). It assists researchers to get enough knowledge about concepts under study and helps in making critical decisions. Models take different forms of presentation ranging from symbolic to pictorial. A model needs to be simple to understand, have relevant data for easy use, be predictable even in the future basis and be real. There are many models and the basic two are described below. (Huber 2011, p. 56-60) This is a model that was developed first as compared to other existing models. Under this model, it suggests that changes in terms of technology range significantly in a straight systematic manner. The occurrences of events take place in a straight of linear way. Research by scientists forms the main basis for creation of innovation under this model. (Goffin et al. 2016) Innovation simply comes about through scientific research. It is known as linear since new concepts or ideas are derived from the old ones. Idea generation happens chronologically in that you cannot move on to a new thing without clearing the old idea. There are two types of linear models. First, we have technology push model. Changes in innovation are believed to have occurred under the influence of technology (Sampatakou 2014, p. 25-52). Certain technological requirement pushed for further inventions that would satisfy such needs. When for an example, a particular industry needs to work best using a certain technol ogy; it forced scientists to come up with an innovation that would be used to work best with the new necessities. This later gave rise to technological changes gradually from one step to the other. (Egan et al. 2008) Moving from old ineffective types of technology to the present forms. Innovation was generally based on what the modern industries or firms need best for effective production of their goods and services (Pisano 2011, p. 23-26). Technology is a key factor in many firms when dealing with manufacturing of commodities for commercial purposes. Demands in new skills and knowledge pushed forward for critical changes in industrial technology sectors. (Kuhn 2008, p. 56-60) The progressive versions moved from scientific view to design fashions Specific designs of technology were invented to perform specific tasks. Another type of linear model of innovation is the market pull model. The demands to come up with this type rose from market changes. Ideas generated from the market forced entrepreneurs to innovate skills that will be relevant to the market demands. This then simply means that ideas came from the market sector which led to innovation. (Staff 2010, p. 525-538) Marketing is business activity that requires better skills and ideas. Without equipping yourself with effective knowledge of marketing then this would pose risks to the business. Entrepreneurs do best with modern market ideas and this is only got from the market. (Andriopoulos et al. 2008) In the process of interacting with customers, firms get to identify best market ideas that can be implemented to maximize their profits. The challenges faced through sales give them an insight of what is needed and what is not required for the success of any business activity. A market push innovation thus arises from these new requirements in the market sector. The changes push for innovation in order to get best results. (Doz et al. 2012) However, the linear model of innovation got its own challenges in the modern world. Upcoming scientists criticized the manner in which this model approached innovation. The model did not put into consideration some of the defects that took place from transition of various stages. It posed a challenge to the future effectiveness of the model to the new changes required for better success in the business sector. This therefore paved way for further inventions that resulted in new innovations. Generally, innovation comes gradually as time goes by. New demands in technology call for new inventions hence innovation. (Schaarschmidt 2012, p. 76-85) Innovation governance model This is a type of innovation model that is particularly based on management. It tries to explain how various managers of firms delegate some of its core activities to employees in various departments. Most of the allocated activities are purely aimed at innovation. The management fraternity identifies clearly how important innovation plays a key factor in enrichment of their industries. This is the reason why governance model is used by managers when allocating duties to junior employees. Senior management group comes up with necessary innovation and delegates it to other staffs for research. The structure of the particular industry guides managers how they deal with innovation and general activities of the firm. (King et al. 2011) Most of the time managers come up with a listed number of models before majoring in to one relevant model. Comparing of various models and their relevance in governance helps in choosing specific areas of innovation that are of great importance. Many business entities rarely major in using one specific model of innovation. This is due to the various sectors available among the industrial firms that need various innovations. It is hard to use one type of innovation for all departments. (Jones et al. 2013) When dealing with management, one has to be cautious of the types of innovation to allocate. Innovation may be detailed hence requiring a good number of managers to handle it. The extent to which it is critical matters a lot on the type of managers it is supposed to be delegated to. Some innovations may be private and confidential hence posing a challenge to the type of person it should be allocated for research. It becomes risky giving out such innovation to a group of employees as it interferes with the privacy of the company. (Von 2008, p. 60-65) Reporting is part and parcel of innovation after researching. The manner in which the research findings are reported for implementation matters a lot. This hence poses a challenge of choosing the relevant individuals needed for submission. Most of the reporting is done by Chief Executive Officers. These are the highest ranked individuals in any industry that got the best skills of innovation. Here, most of the innovation tasks are conducted by top officials. Innovation goes with experience and this is the main reason why top managers are best when dealing with innovation. (Martin et al. 2014) Relevance of linear model of innovation and governance model in business industry The application of the above discussed models fits best in the business sector. The current economy is majorly pivoted towards business activities and hence reason for innovation. Linear model of innovation tries to explain gradual changes that have happened in the modern technology and necessary innovation required to curb the changes. Business sector is growing at a high rate and this means that progressive changes are also witnessed. It is only the linear model that can assist in finding solutions to latest changes in the business sector. Competition is a crucial factor that gives challenge to many business sectors. Dealing with competition from other entrepreneurs is a key factor for the progress of business. Governance model of innovation comes in here when identifying the managers needed to carry out innovation that will provide a competitive advantage for their business. Managers will be needed to come up with new inventions that are unique in the prevailing market. An inventi on in terms of new ideas that will only be available in their specific business will attract more customers. It will be then clear to conclude that linear and governance models of innovation are relevant to use in the business sector. (Guile et al. 2008) Framework for effecting innovation management Innovation is a key factor in the modern business world currently. New idea generation becomes vital for the success of any business entity by entrepreneurs. However, generation of these ideas should not only be abstract but put into practice for use. The extent to which innovation is practical matters a lot. There are specific frameworks put in place that are derived towards effective innovation management. (Doz et al. 2012) Firstly, we have good planning. Any process or activity commences with a specified plan or structure. Planning lays a good foundation and gives direction of doing tasks. Innovation will also require proper planning for it to be effective. Top management group will be required to identify new ideas that are of relevance in their sector (Andriopoulos et al. 2008). Secondly, a good channel of communication is required. It helps in channeling of the generated ideas and how they will be put in practice. Next, we got good project management. A study of the risks involved when carrying out innovation process is required before finally putting the new concepts into practice. One should be able to identify challenges that may arise when doing research work and be able to find out if it will be practical or not. (Rydz 2016, p. 98-111) An effective innovation framework needs individuals that are highly equipped with skills and knowledge. This includes top managers who are in a position to generate fresh ideas. Lastly, performance of the new ideas implemented matters a lot. Industries should be able to track all the process being done and know the performance level. (Andriopoulos et al. 2008) Conclusion Innovation is a key process that should be echoed by industries that target great success in their tasks. Bright people are the only individuals who can come up with new ideas for their businesses and solve problems brought about by changes in the economy. Innovation is an ongoing process that undergoes progressive changes according to different time frames and therefore entrepreneurs must be innovative oriented. References Andriopoulos, C., Dawson, P. (2008). 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